The feedback on this preliminary version was that the type wasn't bold enough and that it was slightly too difficult to read. In hindsight I kind of agree, especially as the type is reversed out. Hence the move to Clarendon LT Std.
Below is the final proposed layout prior to the manager enforcing the change in copy. It was a bit of a spanner in the works and caused a re-arrange in regards to the hierarchy, but (luckily) it wasn't too major in the end. I didn't want to spend too long on this brief.
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