Thursday 27 January 2011

Ria Ritchie Gig Poster Development

This morning I spent a quick couple of hours producing a gig poster for a friend of mine who is in the process of signing with EMI Records - Ria Ritchie.

The image, logo and copy were all supplied. Personally I hate the logo and it was quite difficult to find a suitable typeface that would work alongside it visually whilst getting the message across to the audience effectively.

As a designer, I much prefer the use of Courier New from a visual aspect (even though I didn't get the opportunity to work on the hierarchy properly), but the lesson learned here was that you can't always design for a designer and that client led design always seems to be a constant struggle in terms of obtaining an agreement. Courier new is also a bit light in colour, so Clarendon was probably a more suitable choice for the context even if it doesn't look quite as sexy.


Ria's manager also gave feedback on the initial finals that I sent to her which is why half of the support information disappears half-way through. Not entirely sure why this was a problem, but such is the industry.

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