Self Promotion 03

Revisted this self promotion situation again today as it is something that has been niggling at me a great deal.. purely because I know I'm not happy with it and it feels unfinished.


This time I tried to experiment with rotating letters such as the 'e' and testing what would happen to the legibilty if the bottoms of the stems/bowls were removed.

To be honest, I am very unsatisfied again. It just isn't working, time for a new idea I think.

Ria Ritchie: Rebrand 03 - Final

Ria Ritchie: Rebrand 02

Back to Ria's rebrand today and I think a final resolve has been agreed upon by both parties.


From previous attempts I was determined to make the double R work in such a way that it would deliver clarity and remain creative. This most recent effort in my opinion does both of those. In addition I have also decided to include Ria's full name below. The typeface selection for this in my mind was imperative. I wanted to convey a sense of class in conjunction with a modern, sophisicated edge. In the end, Ria and I both agreed that Century Gothic (top right) did this best although the full stop was perhaps unnecessary.


From here, all that remained to be decided was the final weight of the type. Ria and I again made a mutual agreement, this time the bottom left example was the one to hit the nail on the head in terms of aesthetics. Job done then.

Self Promotion 02

Today I spent a few hours trying to develop the intial ideas that I had for a brand identity. It's certainly more difficult doing this for yourself as opposed to a company or other individual.


I eventually used ITC Avant Garde as I feel it connotes me as a designer...ish. I'm not really hapy with the results at present but it's early days as yet and my 'branding' will no doubt change completely in the near future. That's the plan at least.

Ria Ritchie: Rebrand 01

Managed to spare a couple of hours today drafting up a few initial ideas for the Ria Ritchie rebrand. I wanted to make a point of using the two R's as it's not everyday you get a job where the client has the same initial for their christian name and surname.


Ironically however, out of the above selection I think the single R is working better at present. It delivers more clarity than the others. I will try and get closer to resolve by the end of the week... time permitting.

Ria Ritchie: Myspace Layout Development 01

Today I began working on a new Myspace layout and rebrand package for a friend of mine from back home - Ria Ritchie. At present Ria is currently recording some new songs in the studio with Plan B and is in negotiation with Virgin Records so I hope that in doing this it will benefit us both; her web presence and promotion will look professional and in return I may get some coverage and recognition.

First off this is the image that I have been given to work with, credit to another friend of mine Ryan Mason for his photography. It will most likely be the main header image as opposed to the background.

Thus far I have only experimented with an inital idea for a background image which was intended to reflect the striped wallpaper within the photograph, the result as seen below.

In truth, I don't like it all and was very quick to dismiss it. The better part of me actually dismissed it as I was designing it, but either way it needed to be done in order for me to be able to progress with others ideas without hindrance -these of which will be explored within the near future.

To be continued.

Self Promotion 01